• Emma

Choosing your wedding florist

Updated: Jan 26, 2019

You are getting married, congrats! Whilst waiting for your love to finally pop the question, you may have binged on TV programmes such as ‘Don’t Tell the Bride’, or stalked a variety of wedding related Instagram accounts and read multiple bridal blogs. Or maybe you are just one laid back gal and don’t get carried away by such things. Either way, your brain is probably swirling with a thousand thoughts whilst planning your dream day.

You may not realise this yet and I completely understand why that is when faced with a huge wedding to-do-list, but flowers truly are at the heart of a wedding day – from the bouquet you carry down the aisle, to the venue decorated with beautiful blooms. After the dress and cake, fabulous flowers will be a talking point amongst your guests. Your arrangements also help create the vibe for the whole day, from vintage and boho to whimsical and romantic.


But how do you know which florist to choose for making your perfect floral displays? How much do wedding flowers even cost? What kind of flowers are available at the time of the wedding? Is it viable to create arrangements yourself? SO. MANY. QUESTIONS.


Don’t feel overwhelmed, I’m here to help. I’ve compiled a handy list of things to consider when selecting your wedding florist.

1. Style

As floristry is so creative, each and every florist will have their own unique style and tend to specialise in a certain look. One of the main things I took away with me whilst studying at college was that even though we were all tasked with creating the same design, every single one was slightly different. As a starting point, Pinterest is great for finding ideas to nail down your desired look so create some wedding boards and get pinning. You’ll then be in a good place to begin looking for florists that offer a similar style to wha you are after.


2. A shop or an independent florist?

Whether florists work from home or have a shop, each will have their own benefits and is something you may want to consider. Visiting a flower shop means that you can get a real feel for what kind of things a florist can create. They can be a bit more traditionally set in their style and stringent in booking terms. Even though there may not be a load of fresh flowers to look at when visiting an independent florist, they will have photographs from previous weddings and tend to be able to offer a more unique style. They can be more flexible when it comes to catering for your needs.


3. Needs

Once the venue has been booked and you’ve chosen your bridesmaids and groomsmen, make a list of the type of flower arrangements you will need. Prioritise items for those must-haves and those like-to-haves, depending on the cost. Don’t worry if you aren’t 100% sure on quantities though, I personally don’t ask for that until much further down the line past the booking stage as I understand that things can change.

4. Budget

It’s good to have an idea of how much you’d like to spend on flowers and stick to a budget. Some florists will have a minimum spend so bear that in mind. Don’t be afraid to ask which type of flowers are more expensive and which are on the more cost-effective side. Seasonal British flowers are beautiful and tend to be less costly so find out if the florists you speak to can source those.


Maybe you’ve thought about making your own flower arrangements but please consider how much time and effort will need to go into this. Florists have learnt a lot about how to properly condition flowers and buy them at the optimum time for a wedding. Do you really want the added pressure around your special day?


5. Recommendations

If you’ve attended a wedding previously and loved the wedding flowers, then why not ask the bride which florist she used? Alternatively ask around your friends to see if they would recommend their florist and if so, what their details are so you can look into them.

If you want to know more about Blossom and Bramble and discuss your wedding flowers, then please do get in touch.